![]() Consequently, they develop eating habits that differ from patterns that are recommended for meeting national dietary reference intakes. In addition, most young adults have little knowledge of the nutrients they consume in daily life and therefore find it hard to distinguish healthy from unhealthy food products. However, eating healthily is not that easy since young adults are targeted by many advertisements that are designed to encourage them to consume energy-dense foods. During the past three decades, obesity among young adults has risen to an extent that it has become one of the biggest public health concerns worldwide, although young adults themselves believe they should eat healthier and know why they should do so. In line with the healthy food promotion model, the findings suggest that the provision of explicit health information on healthy products stimulates healthy food choices in a fast food environment.Ĭurrently, worldwide many young adults are overweight or obese. No interaction effect for moderating factors was found. More specifically, participants exposed to explicit health information about healthy products provided on the fast food menu were more likely to choose a healthy food product compared to participants exposed to subtle integrated health information. The results showed that when health information about healthy products was provided, the level of integration of the information into the menu context had an effect. An experimental between-subjects design consisting of three conditions-subtle, explicit, and no health information-was conducted among 142 participants aged 18 to 24 ( M age: 21.49, SD = 1.77). Therefore, the objective of this study was to test the effect of the presence of health information and its integration into a fast food menu context on young adults’ healthy food choices. Despite the high prevalence of obesity and people being overweight, only a few strategies to promote healthier food products have been proven effective. Currently, a great number of people have an unhealthy dietary intake, leading to chronic diseases.
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